Date de création



Marcel Nakam


About Jonak

It was in 1964 that the first Jonak shoe store opened its doors in the heart of the Parisian district of St Germain des Prés. Jonak is the reference shoemaker for the chic, modern and trendy woman always looking for the latest trend. Thanks to its know-how and the quality of its shoes, the brand is rapidly becoming successful, leading to an increase in the number of points of sale. Between 2007 and 2015, its turnover simply doubled. Benefiting from a significant exposure, the company decides to look beyond the borders. Today, Jonak has 80 points of sale in France and Germany, including counters in department stores such as Galeries Lafayette and Printemps.

Training at the heart of the company's preoccupations

The opening of these numerous sales outlets was accompanied by an increase in the number of employees. "At Jonak, nothing is left behind" and even less the training of its employees, real ambassadors of the brand. "There is an essential training stage in terms of learning our sales techniques and the history of the company" reports Marcel Nakam, Jonak's general manager.

However, the training system previously in place had a few flaws. We therefore had to find a solution to accompany its development.

A solution validated by all

Jonak decided to trust HeyTeam to manage the integration of new employees. Marcel Nakam particularly appreciates being able to optimize the process at formation👍🏼. The HeyTeam platform makes it easy to follow the onboardee on his integration path with modern and attractive tools. The employee can know, in real time, the progress of his onboarding thanks to monitoring and progress gauges.

"In France as well as in Germany" the platform has also convinced the employees. These young talents were seduced by the managers' presentation videos, the 360° photos of the different sites and the detailed presentation of the company's various departments. In addition, the managers appreciate the fact that they can save time by sending automatic e-mails and notifications by e-mail or SMS to keep everyone instantly informed of the latest updates in the company. 👌🏻

HeyTeam enabled Jonak to optimize his onboarding and employee skills development. The image given by Jonak is thus more modern and more attractive while remaining a serious company recognized for its "sense of detail". The solution is one of the factors of improvement of Jonak's employer brand and its visibility on sites such as GlassDoor, or Viadeo. 👏🏼

Management of internal mobility and departures

"Our ambition is to deploy all the modules now," says Marcel Nakam. Indeed, the platform also allows us to manage job changes, team changes that are similar to onboarding, and the offboarding process, which is very critical. "It is fundamental to secure departures by ensuring that the administrative and IT checklist is respected. But this goes beyond that, since for us the departure process also consists of gathering feedback on the reasons for leaving, ending on good terms with the person so that he or she can co-opt new recruits from his or her network, and ensuring the transfer of knowledge," concludes the CEO.

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